Career Perfect - How to Get Great Results With an Online Class Or Course

Career Perfect - How to Get Great Results With an Online Class Or CourseAs the old saying goes, success is what you make it. To achieve success in your career in new technology will require a great deal of work. While there are many ways to accomplish this, for most people, one method can be effective.Online Courses and Online Classes: You may have heard of people claiming that by attending classes or taking online courses, they could more easily find the right job for them. While the main benefit is in getting hands-on training, there are other benefits as well. This includes but is not limited to, job shadowing, which allows a student to get a feel for the company before actually starting to work there. Also, this helps you to develop a job search and resume tool set, as well as knowledge on different job vacancies in the area you are interested in.Finding a Good Job: The first thing that is crucial is to find a good job. A job search has many steps, starting with figuring out what you want to do. If you are wondering what you want to do, first try to write down your answers and then determine which of them is the best match for you.These personal goals and desires should form a part of your whole life, as well as your career. Try to put as much thought into this as possible. Doing so will enable you to discover what you are truly passionate about, and what makes you happy.Career Management: You can accomplish much in life, especially if you have a career. So if you know you have a career, it is important to be able to take care of it. The best way to do this is to manage it. Career management will help you to do this, as well as plan your career through a few different stages.Planning Your Business: It is important to plan for your business goals, not only for your career. With this, you will be able to develop a plan that will help you start off, plan where you want to be, and where you want to go in the future.A good plan will not only help you succeed in your career, but also help you to become more successful in life in general. Just a few small things can do wonders for your own and others' success.

How to Email a Resume 7 Awesome Tips and Tricks - Zipjob

How to Email a Resume 7 Awesome Tips and Tricks How to email a resume for a  job listing Spread the loveLooking for a job can be overwhelming. There are more people than ever before competing for the same positions. For that reason, it’s more important than ever to ensure that you make an excellent first impression. Of course, your resume will almost always be your first impression. But different companies collect resumes in different ways. If a company asks specifically for applicants to email their resumes, it’s important to know how to do so elegantly. In addition, if you would like to target specific individuals within a company, you should also know how to email a resume.First, we will go over the easy part. How to email a resume if you’ve been specifically asked to do so.After that, we’ll dive into the harder part. How to reach out to hiring managers within a company you’re targeting in your job search, without any prior communication.How to email a resume for a  job listingYou’ve been asked to submit your resume via email. How do you do that in the mos t professional manner?Make sure your email address is professionalSending a resume with an unprofessional email address will disqualify you from job contention. This is true across the board. It shows both a lack of effort and being totally uninformed about the professional world.An impactful, professional email will have a professional email address.Ditch the old gum69.co for something more refined.If you’re not sure what to use for the new address, keep in mind that simplicity is key. The best option is usually something like or asamem..If you’re scared you may accidently forget about or miss emails to your new address, set up email forwarding. Here are some links to forwarding instructions for the most popular email services today:GmailYahooMicrosoft OutlookMake sure your email subject line is perfectAfter your email address, the subject line is the first thing the hiring manager will see. A subject line will often be the determining factor as to whether the email will be op ened. Why?Hiring managers receive hundreds of emails. So much that they often sort them using a search function. If they search “software engineer” when looking for applications for that open position and your resume doesn’t show up, you’ve pretty much lost your chance.According to a study by Convince Convert,  35% of email recipients open emails based solely on the subject line. That’s insane! It truly demonstrates to us how important the email subject line really is.Some employers will give you specific instructions for constructing your email subject line. If they don’t, include the following:Job TitleJob ID (if available)Your nameThe format will look something like this:Software Engineer, Job ID# 3399 John SmithThat’s it! It’s really that simple and straightforward.For more information and a more in-depth look at email subject lines in different scenarios, check out our blog post on the best subject lines when sending a resume.Name and save your resume/cover le tter files appropriatelyNameDon’t name your resume “resume”. Don’t name your cover letter “cover letter”. Hiring managers receive dozens, if not hundreds of applications for the same position. When sorting through the resume files later, vaguely named files must be renamed.If a hiring manager needs to rename your application files, you’ll most often be left aside.No reason to make it complicated. Just put your first and last name in the file name.For example, “John Smith Resume” or “Jane Smith Cover Letter”.Irresponsibly naming your resume is a big turnoff to hiring managers. It demonstrates a lack of critical thinking and organization. So, make sure you name it correctly, it’s super easy!File FormatThere are a lot of contradictory opinions about the resume file format on the internet. It can get really confusing!Let’s discuss the two most popular resume file formats and the positives and negatives of each.They are:-PDF (.pdf) Microsoft Word (.doc OR .docx) PDFPDF files are great because they display the same way on nearly every operating system. That means your resume will look exactly the same no matter what computer is used to open it.That is a major plus.The problems are:PDFs are more difficult to edit or take notes on. Older applicant tracking systems are unable to properly read PDF files.In short, PDF is a great format to use in most cases. It will always display beautifully. The biggest issue to keep in mind is the ATS readability. There will be a small percentage of companies (usually the big boys) that still use old ATS systems that will be unable to read your PDF resume.WORDWord files are the most popular. First, they can be properly scanned by every applicant tracking system. So you’ll avoid disqualifying yourself for a reason as petty as resume file type.Second, although not as perfect as PDF, Word files will display nicely across all systems.Overall, both file types are fine. You should judge which type to use on a compa ny by company basis. Large companies should always get a .doc file. Small companies can go either way.If you want to choose just one, go with Word. Don’t be afraid to send both! (just make it clear in the body of the email to avoid confusion)Check out our blog for more details on choosing a resume file type.  The body of the emailYou’ve taken care of all the technicalities, now it’s time to write the body of the email.It’s easy to shrug off this part of the process. After all, you already attached a cover letter. What more do you have to write?Well, you want to stand out. Your email will NOT stand out even if the rest of your email is formatted perfectly and the body says something like:Do Not write this:Dear Hiring Manager,My resume and cover letter are attached for your review. Looking forward to your reply.Best,John SmithThe above email body is way too generic. It will not make your email pop or help the hiring manager remember you. More likely, it will put you in the sam e pile as the rest of the candidates with bland emails.Remember, communication skills are highly valued across all industries. You want to demonstrate your adeptness at communication at every given chance.You can keep it short and simple, just don’t forgo formal language. Here is a great example of a formal resume email body from Monster:Instead, try this:Dear Employer,I am very interested in applying for the Graphic Designer position. My qualifications and experience match your specifications almost exactly.Please take a moment to review my attached Application Documents: Up-To-Date Resume Customized Cover LetterIt would be a sincere pleasure to hear back from you soon to discuss this exciting opportunity.Sincerely,John Smith 212-555-5567As you can see, the content of this resume email isn’t much more detailed than the first example. But, it is written very formally and conveys a professionalism that is lacking in the first example.A resume email similar to this will be perfect in nearly every scenario. However, if you’d like to put a bit more detail, thats great too and can even help improve your chances.Remember, if you’re also including a cover letter, a long resume email is unnecessary. Summarizing and reiterating points from your formal cover letter is all you need to do.CsuiteAssistants  provided a very good example:For more detail, this example is perfect:Dear Employer,My name is John Smith and I’m writing in response to your ad seeking an Executive Assistant.I have over 3 years of diversified business experience in office procedures involving liaison with executive staff, preparation of results and correspondence, and project and event management. I am currently seeking work as an administ rative or executive assistant. For further review of my qualifications and experience, please see my attached resume.As I welcome the opportunity to meet in-person to detail my experiences and discuss my ability to meet your employment needs, I hope to hear from you.Thank you for your time and review of my credentials.Sincerely,John Smith 312-888-6553The above example can be used to replace a cover letter or even to supplement it by reiterating its key points.Your signatureYour signature is what you put after the “Sincerely,”. It’s important because it makes it easier to get in contact with you. It can also look very professional if put together correctly.The format is pretty simple. All you really need to do is place each bit of information directly under the last.What information should you include?NamePhone NumberAddress (OPTIONAL, check out our blog on resume addresses)Social media profiles (LinkedIn, Twitter etc. OPTIONAL) Link to personal website/portfolio (OPTIONAL / IF APPLICABLE)Don’t include so much information that it looks sloppy. You want a crisp signature that conveys just the right amount of information. Check out this example:John Smith (212)555-5569 linkedin.com/johnsmith johnsmith.comOK, so now you understand how to reply to a job listing asking for an emailed resume.But, what if there is no job listing and you want to target a specific company? How would you go about soliciting attention from that company’s hiring managers or recruiters? We’re covering that in the next section…But, what if there is no job listing and you want to target a specific company. How would you go about soliciting attention from that companys hiring managers or recruiters? Were covering that in the next sectionHow to email a resume without prior correspondenceThis is a totally different ball game people. Instead of shooting off your resume into the abyss and competing with (probably) hundreds of other applicants, you can do a little research and email the hiring manager directly. The benefits of this go without saying.Of course, this approach is a lot more difficult. It requires research and grit to find the relevant email addresses that you’re going to need to be su ccessful. But, it’s totally doable. And if you do it right, you’ll have a huge leg up on the competition.According to uptowork.com, nearly 80% of Americans start their job search on job boards. The problem is, just sending out blind resumes to dozens of listings will only get you placed in the pile with the hundreds of other applicants.In addition, a study by Jobvite estimates that 39.9% of hires come from employee referrals while only 7% of applications come from those referrals. Thats a HUGE increase in your chances of landing the job!Let us show you how to avoid blending in with the rest of the 80% and get yourself into the 7%.Don’t wait for a job opening to send your first emailIf there are specific companies that you would like to work for, don’t wait. Find a contact within the company and start emailing them right away. By doing this, you’ll be putting yourself in a great position. When an opportunity opens up, you’ll be on the front of the hiring manager’s mind. Reach out to the hiring manager (or anyone else in the company)If you are connected to the hiring manager, perfect. If not, find a way to make the connection.Start reaching out to friends, colleagues, fellow alumni etc. You never know who will know who. There’s a great chance that you’ll eventually find a connection who can get you the information you need.A great resource for finding mutual connections is LinkedIn. Search for your target company on LinkedIn and browse the employee list. More likely than not, you’ll see at least a few 2nd-degree connections. Thats an awesome start!Send a personalized message to those connections and start the dialogue there.Uptowork provided a great example for a LinkedIn “break-the-ice” message:Dear Tony,I am amazed by (growth of company/ achievements in ???).I would love the opportunity to connect with you.Thanks,John SmithShort, simple and to the point.Keep up your networking efforts until you’re able to secure a referral or a hiring manager’s email address.Alternative methods of securing email addressesInstead of scouring through LinkedIn making connection after connection, you can take another approach.There are a variety of techniques and online applications that can give you solid guesses at an individual’s email address.As long as you have the name of the hiring manager and the name of the company, you’ll be able to make an educated guess.AppsEmail HunterFirst off, there is an awesome Chrome extension that guesses email addresses based on linked in profiles. It gives you a confidence meter and a few different options. It’s called Email Hunter and you should definitely check it out.Email PermutatorA guy named Rob Ousbey from Distilled.net put together an awesome email permutator.You just put in the individual’s name and company and the program will  respond  with a massive set of possible email addresses.Manual techniqueYou can also make good guesses at email addresses using Google. Searching for â €œcanaio” will bring back a list of that company’s email addresses. While you probably won’t be able to directly identify the hiring manager’s email, you should be able to find out how they format their email address.For example, you’ll see if they format it as fi.lcony.c, faoaym.m etc.Knowing the format by which the company assigns email addresses, along with the hiring manager’s name will give you an awesome idea of what the email address is likely to be.Checking ValidityIf you have a few good possible addresses, test them out! MailTester is a very easy to use website that allows you  to check if an email address is currently active.Reaching out via emailNow that you’ve secured the relevant information, it’s time to send the email. Much of the rules we covered above stay the same. To quickly review, that includes:Professional email addressResume and cover letter file names includes your nameSubject lineEmail bodyThe first two should remain identical to those in the standard job application. It’s the subject line and email body that need to be a little different.Email subject lineSince this isn’t an actual job application, the subject line should be different from that discussed above for emails directly regarding job listings.You want the email subject line to be an interesting and engaging call for discussion.For example:“My experience in XXX will boost company growth”OR“Renowned developer with 20 years experience”Both are attention grabbing and speak to your strengths. Use your imagination and come up with something that emphasizes your strengths and makes you pop out.Email BodyThe body of the email must be detailed. Explain who you are, why you are emailing and why you want to work for the company. Attach your resume. This time, instead of directly asking for a job opportunity, tread lightly. Ask for a conversation. See if you can get a good idea of what the company is looking for.Most importantly, express a deep interest in th e company. Your goal is to put your name on the hiring manager’s mind. That way, when an opportunity opens up, you’ll be at the top of the list of candidates.Sometimes, it can be months before a new position opens up. Keep in touch with the hiring manager. Send out friendly emails every month or so. These emails should be light. Include a relevant news story, a congratulatory message or something similar.One thing that remains the same regardless of the context: if you are attaching a file to the email, mention it in the body of the email.Final Thoughts SummaryThere are 2 basic scenarios in which you’ll find yourself needing to email a resume:A job listing specifically asks for it.You are targeting a specific company for employment.In the first scenario, emailing a resume and/or cover letter in response to a job listing, follow our 5 steps to really stand out from the crowd.Professional email addressDetailed subject line (pay close attention to any specific instructions)Save your resume and cover letter under appropriate namesFormal body. Even a detailed one if you’re using it to replace the cover letterSignature. Your name, number and websitesIn the second scenario, we discussed finding ways of targeting specific companies, obtaining hiring manager email addresses, and making connections with the company.  How do you get in contact with these people? We discussed a few creative ways:LinkedInApplications and permutationsEmail validity checkerAfter you’ve obtained the email, the reaching out process is a bit different than that of an invited resume. There are 2 main differences:Subject line is more of a catchy personal advertisement.The body is more detailed and less aggressive.ConclusionBy now, you’re an expert in using email effectively during a job search. Never again should you wonder how to email a resume. Thats great because effective emailing is often the difference between a 7-week job search and a 7-month job search. Thanks for reading an d happy job hunting!Want to see if the resume youre sending is in good shape? We offer a  free resume review here.BONUSWouldn’t it be nice to know if that hiring manager you spent all that time chasing read your email? Thankfully, you can. Some wonderful programmers put together some great browser extensions for that. Here are some good ones:MixMaxYesWareMailTrack  (Chrome/paid)

Is A Career In Public Service Law Right For You - Work It Daily

Is A Career In Public Service Law Right For You - Work It Daily When most people think of a career in law, they may think of lawyers arguing in a courtroom and representing clients on a plethora of issues. However, there is another area of law that is often overlooked when new and current lawyers consider their career options. A career in public service law offers opportunities that you may want to consider for greater career advancement. It is important to make sure public service law is right for you before getting started. What Is Public Service Law? While most lawyers work with individuals and companies for billable hours. A public service lawyer handles cases that are brought by an individual or a group for the benefit of the public or the community as a whole. Some of the public issues these lawyers often cover include voting issues, women’s rights, civil rights, domestic violence, environmental issues, and even gun control issues. If you are passionate in one of these areas, public service law may be the perfect option for you. Who Should Consider Public Service Law? The area of public service law is a highly specialized area that requires someone who is passionate about the topics at hand to be successful. Not only should you be a good lawyer, you must also know a lot about the public issues with which you will work. The issues a public service lawyer cover can vary. Lawyers can cover a niche area or very broad ones. Generally, public service lawyers have a passion for public service, are patient, self-motivated, and flexible. In addition to having a passion for this area of law and the associated issues, it is critical to be able to research well, create a compelling argument and argue your points effectively, especially in the face of adversity. What Qualifications Do You Need? Anyone who is interested in entering the area of public service law must have a law degree from an accredited law school. For entrance into a law school, you need a high school diploma, bachelor’s degree and an appropriate score on the Law School Aptitude Test. After graduation, you must pass your state’s bar to be able to practice in the area of public service law. Many attorneys also obtain a Masters of Public Administration to help them better understand the inner-workings of public sector organizations and gain managerial and finance skills needed to lead an organization. What Are Your Career Options? Before you enter into any program to start a new career, it is essential to learn what the career outlook may be. The public service law sector includes jobs in: federal government offices, public defenders, labor unions, private foundations, and nonprofit groups. As a lawyer in public service, you may offer services such as appellate cases, class action suits, lobbying, training, legal writing, community outreach, and individual cases. The area of public service law is an extensive specialty area of law that often requires a strong passion for the topics you will tackle. When you are thinking about working as a lawyer for your career, consider the career options available to you in the public service field to help you make the right choice. This article was written by Social Media Outreach Coordinator Logan Harper on behalf of Work It Daily-Approved Partner, 2U â€" an education technology company that partners with institutions of higher education such as the University of North Carolina at Chapel Hill which provides an online MPA program, MPA@UNC. Related Posts: When To Turn Down A Job Offer Risks And Rewards Of Taking A Job You Don’t Want Why No One Is Calling You After You’ve Applied To Over 100 Jobs Online Photo Credit: Shutterstock Have you joined our career growth club?Join Us Today!

5 Ways to Better Balance Work, Life and Your Autoimmune Disease

5 Ways to Better Balance Work, Life and Your Autoimmune Disease As women, we constantly strive to find that perfect work-life balance. Add an autoimmune disease to the equation, and all bets are off. Two of the most common side effects of autoimmune conditions are chronic fatigue and pain, both of which can make any tasks take more time. Its difficult for your loved ones to understand what you are going through. But on the flip side, its difficult in the workplace when your employer cant see your condition. You feel like you are barely hanging on to take care of yourself, your family, and to stay gainfully employed.According to the American Autoimmune Related Disease Association (AARDA), 54 million Americans suffer from autoimmune (AI) disease, of which 75% are women. That means over 40 million American women are struggling with an autoimmune disease, many of whom have full-time careers.To aid those women, here are five ways to help balance not just work and life, but also your autoi mmune disease.1. Change your time management philosophy.Our bodies have their own rhythms. They dictate when we wake up, when we get hungry, and when we need rest. Listen to these rhythms in your body and plan your day around them. Do you have the most energy in the morning? Plan the most difficult tasks at work during this time. Do you crash in the afternoon? Plan your easier and more administrative tasks for when you are tired, and include extra stretch and movement breaks to help keep the blood flowing.2. Ask for reasonable accommodations at work.According to the Americans with Disabilities Act, an autoimmune disease is considered a legal disability. The law requires an employer to provide reasonable accommodation to an employee with a disability unless doing so would cause significant difficulty or expense for the employer (undue hardship).All autoimmune diseases and symptoms are different, and the law does not define which accommodations must be granted. But once you have submi tted the proper medical documentation, you can ask your HR department to consider accommodations such as a flexible work and leave schedule to include working from home on occasion, longer breaks, ergonomic chairs and desks, privacy to make doctors calls and appointments, and even a parking spot closer to the building.3. Learn to say no.Saying no is one of the most difficult things to do in life. Especially in the workplace, where saying no is fraught with career sabotage. Is attending this meeting necessary? Do you have to respond to that email right away? Does this assignment take away from your priority project? Is the deadline unreasonable? Your goal at work is to be productive, not overwhelmed.Keep your responses short and direct Thank you for thinking of me but I need to focus on this priority assignment. Im not able to stay late tonight, but I can come in tomorrow 30 minutes early and make this a priority for my morning. If I focus on this new assignment, then I wont be able to focus on my current one. Which one is the top priority?4. Shift your thinking at home plan ahead, ask for help and accept the results.Youve completed a productive and stressful day at work and endured a long commute home. Now, its time to make dinner and get the house organized, but your energy is depleted. All you want to do is go to bed.Dont wait until the last minute to figure out whats for dinner. Plan your meals for the week ahead of time, whether its something healthy in the crock pot, or a meal delivery kit. If you have roommates or a family at home, ask for help. Give them specific tasks for specific days such as cleaning up after dinner or taking care of the laundry. Be grateful for the help that is given. Many of us have certain ways we load the dishwasher or fold the clothes. Let it go and accept the help with a heart full of gratitude, even if the results arent up to your standards.5. Love yourself for where you are.Its easy to beat yourself up when you feel like you are failing not just yourself, but everyone around you. Stop. Just stop. Your health is your priority and nothing else in life will happen without it. Instead of feeling like you arent good enough, shift your thinking to a place of gratitude. Think of five things every night that you are grateful for and consider what youve accomplished that day.Focus on your victories every single day, regardless of how big or small. And love yourself where you are on this journey.--This article is shared by Holly Bertone, CNHP, PMP, ofPinkFortitude.com. She is the author of the 1 Amazon bestselling book, Thriving in the Workplace with Autoimmune Disease Know Your Rights, Resolve Conflict, and Reduce Stress, the first book ever to educate individuals specifically with an autoimmune disease on their legal and disability rights in the workplace. Holly is a breast cancer and Hashimotos survivor, and turned these two significant health challenges into an opportunity to help others find their fortitude.

The Biggest Myth About Best Resume Writing Services Linkedin Exposed

The Biggest Myth About Best Resume Writing Services Linkedin Exposed Professional resume writers understand how to craft a document that shows you are the ideal person for the job available. Therefore the writing procedure is finished. The writing services make certain you find it possible to catch the interest of the recruiters so that you have the bewerbungsgesprch call for your fantasy job. Whether you are a newcomer to writing resumes and cover letters or your written resume doesnt appear to secure you invited on a lot of interviews, were right here to assist you. The Secret to Best Resume Writing Services Linkedin Its still true that you have to do your homework and appear below the hood. Resume writing for women that are stay at home moms and are seeking to re-enter the workforce may be tricky thing. All you have to do is to register online and select the sort of resume you are searching for and they shall create the resume within the time lines promised. Electronic r esumes have a terrific advantage over printed ones in they can be changed at any moment. When applying for work, its advisable to phone beforehand and learn if the business youre applying to scans their resume submissions. The easiest way to know the agency and check the things that they need to provide you is by flipping through their sample resumes. Resume isnt just a sheet of paper wherever your details are given. Best Resume Writing Services Linkedin Fundamentals Explained Brand strategy coaching will be able to help you understand the important skill sets truly shape your special price. Bear in mind, your resume is an immediate advertising sales-letter. In the digital age, it is critical to have an expert LinkedIn profile that stands out apart from the rest and one which effectively communicates your private brand. Writing an effective LinkedIn profile also takes a deep comprehension of an individuals background and career story, their industry, their skill sets, in ad dition to using the platform to make the most of the persons brand. The Benefits of Best Resume Writing Services Linkedin The standing of a service should tell you whatever you want to understand. The website should explain fees and supply you with a great idea of the way the service works. Express service is offered in under 24 hours. 48-hour rush services are offered for an extra fee. Personal introduction that you receive a company thats known students. When you go on the internet youll locate a range of sites supplying you with help writing various kinds of resumes. The resume prepared by the candidate should remain appealing and ought to consist of necessary info. As a consequence, you may pick among the best services at a price thats realistic to you and get invited to all the interviews you wished to enter.

4 Expert Tips for Bringing More Transparency to Your Hiring Process

4 Expert Tips for Bringing More Transparency to Your Hiring ProcessImagine you find a job candidate who seems perfect. Their resume lists all the right skills and experiences. On social media, they share articles about the latest industry trends. In the interview, their personality shines. Its a no-brainer. You have to hire this individual.But when they show up to their first day of work, it becomes clear they werent exactly who they seemed. While their resume had impressive titles, it turns out they werent successful in any of the roles. You feel deceived by their lack of honesty.While youre probably shaking your head right now, job seekers are feeling the same about the companies trying to recruit them. In fact, a 2018 Glassdoor survey found the No. 1 grievance job seekers have about the hiring process is a lack of information about compensation and benefits, among other key job details. In order to improve the candidate experience, 58 percent of respondents said companies should c ommunicate more clearly and regularly. Additionally, 53 percent said they want clear expectations laid out about the hiring process.Job seekers are demanding more transparency. If you want to attract and hire great talent, its going to take honesty. Here are four ways experts suggest you bring more transparency into your hiring process1. Perform self-assessmentsRecruiters must tell job seekers about the expectations as well as the pros and cons of the job. While emphasizing the best parts of the position, recruiters should be honest about the day-to-day tasks. Candidates want the truth about morale and what employees like best about working for the company. However, if the company has not done self-assessments, recruiters will not be able to be honest and transparent about the workplace.Its essential companies perform self-assessments and 360 manager reviews and then share this data with job seekers. If current morale is strong, it will attract new employees. Recruiters and HR shou ld also be transparent about pay and bonuses, which is a key motivator for new hires. Invest time and resources into creating public relations campaigns about the intrinsic value of the company. Companies should think about their values and accomplishments and include this type of information in the recruitment campaign.Tara Stein, employment lawyer and HR consultant at The Law Office of Tara N. Stein, PLLCYou cant be honest with job seekers if you arent aware of whats really going on in your company. recruitingClick To Tweet2. Build your zugnglich presenceTransparency is important because it helps job seekers evaluate a company and gauge whether theyre interested in working for them. In this day and age, people arent looking for 9-5 roles that will simply pay the bills. Job seekers are looking for passion, fulfillment, and purpose in their careers. In order to determine if a company aligns with their personal values, candidates expect companies to provide transparent and honest inf ormation available about what its like to work for them.In 2019, candidates expect companies to have an online presence that communicates their employer brand. A companys online presence should feature information about their mission statement, company culture, and paint an overall picture of what its like to work for the organizations. Failing to have an online presence engenders a sense of distrust in candidates.Mollie Moric, career advisor and hiring manager at Resume GeniusIf your company doesnt have an online presence, jobseekers will think youre trying to hide something.Click To Tweet3. Rethink communicationsCommunication is the most important aspect of the hiring process, but also the biggest criticism against badeanstalt HR departments and recruiters. The more open and honest the team is, the better the company is perceived by candidates. Plus, its not as if trade secrets are being given away. Frequent and practical feedback are great signs of a company that is in tune with modern culture. But theres the mistake of giving the impression of transparency. Its common to see companies saying upfront they wont be able to reply to everyone or that incomplete applications will be ignored. This isnt transparency. It would be very simple to set up a social media page or a mass email update just to keep candidates informed. Its not as if we need to telephone each person or write them a letter and take it to the post box. With social media messaging, autoresponders, and email sequences, theres no excuse to not keep candidates in the loop.Jason Lavis, partner and head of marketing at drillers.comMaintaining open and transparent communication channels with job applicants is easier than you think. recruitingClick To Tweet4. Stop hiding behind shiny distractionsWhen people are looking for jobs, they look beyond the job posting. Theyre going to check out your social media. They will look at your website especially if you have content just for job hunters. The interne t has made it much easier for people to understand the full context of each opportunity. If you dont have much of an online presence, job seekers automatically miss out on that window into what life looks like at your company. Yet, in an attempt to cater to an increasingly millennial audience, some businesses go overboard on showcasing perks. If your recruiting and hiring processes are focused too much on free soda in the fridge and ping pong in the breakroom, candidates can sense that youre covering up a less-than-stellar experience. Instead, focus on how each team member contributes to the overall mission of the company. Perks are good, but they have to come with more substantial opportunities for growth, collaboration, and innovation. Laura Simis, branding and communications manager at CoalmarchDont try to distract candidates with impressive perks. Give them an honest view of the EmployeeExperience.Click To Tweet___

How Technology is Changing the Recruiting Landscape

How Technology is Changing the Recruiting LandscapeHow Technology is Changing the Recruiting LandscapeHow Technology is Changing the Recruiting Landscape Rossheim, Senior Contributing WriterWhile the principles of a well-written job postingremain relatively constant, recruiting technology is rapidly changing their distribution model. With that rapid evolution, recruiters who arent paying attention run the risk falling far behind, and quickly.The sourcing piece has changed tremendously with online developments, says Irina Shamaeva, a partner with Brain Gain Recruiting. Recruiters who understand online sourcing are ahead of the competition.What key changes are driving online sourcing and recruiting as we enter the second decade of the 21st century? Heres a rundown of some key developments and recruiting strategies.Targeted Advertising Boosts Job PostingsOne recent innovation in online recruitment is the use of syndicated display advertising technologies (on-line media) to put job posti ngs in front of more job candidates.These advertisements are generated dynamically and automatically distributed to a targeted audience across many web sites.Behavioral target networks use cookie-based targeting to look at behaviors that demonstrate an interest in a particular career, says Joran Lawrence, senior product manager for Career Ad Network (CAN),which collects this anonymous data.ur customers want to address a select audience, says Lawrence. If they post a nursing job, they dont need to get in front of all of the68 Million Americans that Career Ad Network reaches, but just those people in the targeted region who have an interest in nursing. The ad is presented to relevant seekers on whatever website theyre on, from thematically related sites like Salary.com to geographically-oriented sites like Yellowpages.com.This targeted advertising extends the reach of the job posting and can lure candidates who arent actively looking for an open position on a job board. Rather than in vesting substantial time and money to plan an advertising campaign, design ads, and buy media, the employer simply signs up to have the targeted ad generated from their job opening.Behaviorally-targeted ads have proven effective in increasing views of job postings. Career Ad Networkon averageincreases views of linked job postings by 40 percent to 100 percent for an ad that runs for 30 days.What does the future hold for targeted advertising as a recruiting tool? As we use semantic search to aid job seekers, we will use ontology categorization to make career advertising more powerful, Lawrence says.Reaching Mobile-Savvy Candidates Another development in job posting distribution is the adoption of mobile phones to access the Internet, including the explosion of Apple and Android devices that now offer reasonably-priced 3G data.These devices are driving behavioral changes in todays ever-connected workforce. Catering to this mobile audience is another way to extend the reach of job posti ngs for recruiters looking to source candidates in the prime of their careers.Job searching is very transactional, says Vasu Nagalingam, senior product director for Consumer at Monster. Job seekers typically visit job boards at frequent intervals for new jobs. The mobile-savvy audience is discovering their mobile phone to be the perfect channel for this type of behavior. Nagalingam sees Internet-connected mobile devices as changing seeker behavior. Supporting these changes is critical to maintaining a healthy candidate pipeline.created its job-seeking app for Apples iPhone and the iPodtouch to help employers reach these savvy candidates. The emerging workforce is a popular group of mobile Internet users, says Nagalingam. Employers who want to target this emergent workforce should review their recruitment plans and incorporate mobile recruitment strategies to increase their recruiting efficiency.Why Search Engines are often FickleWhile dedicated recruitment tools continue to advance, some recruiters still attempt to harness the ever-advancing power of general-purpose search engines to source candidates from every corner of the Internet. But theres a catch. The sophistication of these search engines, the enormous knowledge base behind them, as well as the constantly changing rules of ranking among search engines all complicate their use for niche applications such as the recruitment process.General search engines remain difficult for recruiters, because theyre afraid of syntax, says Shamaeva. Search-engine syntax is kind of like English but you have to understand search-engine software, which uses very complex algorithms. It feels overwhelming for many recruiters.Even as most of the general-purpose search engines of the early 2000s fall by the wayside, the winning survivors all have their limitations for recruiters. Bing is poorly documented, and Google is now blocking the majority of advanced searches, because it thinks youre a robot, says Shamaeva.Meanwhile, p ioneering semantic search technologies like Power Resume Search promise to ease sophisticated searches of resume databases. Its time for recruiters to abflug incorporating the new semantic search tools into their strategies, Shamaeva says.Meeting Candidates Wherever They Are, OnlineAs professionals spend ever more time with more web resources, many employers are applying a convergence model of online sourcing that brings together many Internet genres, from social mediato job boards. Candidates especially members of the millennial generation expect to find out about opportunities at a given employer, anywhere they happen to be on the web.You have to appeal to all those students who are trying to figure out how to stand out in a competitive market, says Holly Paul, US recruiting leader at PricewaterhouseCoopers. Candidates have told us they want us to be on Facebook, and to provide an individual to contact.And those candidates have particular expectations about the performance of job -search media, regardless of the platform. They assume information will be kept current, for example. Firms wanting to reach mobile candidates will have to update them frequently on the status of their job applications, because thats the persona of the mobile user, says Nagalingam.